To stand out from the vast supply of international student accomodation, you need to bring something extra to the table.
The insight used for creating the BaseCamp strategy, was that every single one of these young people needed belonging and is all at a place in their life on the cusp of adulthood. The basecamp on the high mountain is a beautiful analogy to capture just that moment in life.
With a young and provocative tone of voice and a colorful visual expression we created a community where people from all over the world could live together and have the time of their life.
Deliveries: Visual identity, communication strategy, signage, website, social media, presentations, merchandise, photos, commercial, posters, brochures.