Grundfos arrived with an assignment for us to make a sub-identity for the commercial building branch of Grundfos targeting Consulting Engineers. Still in the visual universe of Grundfos, it was important that it had a clear identifier that made it unique and recognisable for this particular target group.
Our hero was not the water pumps as usual, but the consulting engineers. And they need help and support when choosing pumps for large commercial buildings.
We created ‘The little helper’, an always present and all-knowledgable avatar that helps you unlock the value of Grundfos.
Deliveries: Visual concept, communication hierachy, advertisement, photoshoot, social media