The people of northern Europe are burdened by the virtues of discipline and self-control. For most of us, life is all work and no play - which makes everyone a dull boy. Our way of living has gone from liberating to constraining, and this comes with a cost: Stress, depression and anxiety are rising to levels never seen before. Quite simply, we are forgetting how to enjoy.
This was the point of departure when a group of investors reached out to partner up with us and create a new restaurant in Copenhagen. It needed to be playful, tempting and beautiful. And Italian. Of Course.
Under the payoff “No Temptation - No Victory” we opened an authentic, colorful and very instagram friendly restaurant, with all italian decor.
Deliveries: Concept development, visual identity, interior design, menu and signage, events, website and social media, investor presentation.