In the aftermath of the overwhelming succes of Just Eat and Wolt, a new kind of restaurant appeared. No tables, no venue, no staff. Only a kitchen delivering high quality restaurant dishes to your home. A ghost restaurant.
The three guys that came to us already had the setup going. And they needed help selling it to investors and customers with a compeling story and a visual concept that was just as appealing as their menu.
We ended up making a brand hierachy with one overarching brand and three sub-brands posing as food categories (or restaurants). Swap Kitchen went on being the best rated Wolt offer for months. The experience, from photos to packaging, was binded smoothly together to resemble a fancy restaurant experience. But in the comfort of your own home.
Deliveries: Visual identity, naming, core story, packaging, website, merchandise, investor presentation.